Alpha Lit Austin began with a birthday and a big idea. When founder Sara Coburn couldn’t find marquee letters for her own 30th celebration in Austin, she rented numbers from Dallas to make it happen. That sparked more than just party décor—it sparked a business.

Launched just before the world paused for COVID, Sara powered through the uncertainty and built not one, but two thriving franchises—Alpha Lit Austin and Alpha Lit Hill Country. From backyard birthdays to weddings in Wimberley and galas in Fredericksburg, her glow-up game is strong across the region.

A proud Texas Bobcat, Sara brings heart, hustle, and Hill Country charm to everything she touches. She's not just lighting up events—she’s lighting the way for women in business.